Goodge Place
GOODGE PLACE
GOODGE PLACE
About The Company
Goodge Place is a boutique and cafe located in South Granville in Vancouver BC. “Extraordinary gifts, homewares, books, plants, cards & coffee house”.
Goodge is a specialty shop - featuring luxury goods that you won’t often find at other stores. An ideal place to look for an exceptional gift or discover your new favourite homeware or accessories. Additionally, the Goodge Cafe serves award winning Milano Roasters coffee.
Goodge is a specialty shop - featuring luxury goods that you won’t often find at other stores. An ideal place to look for an exceptional gift or discover your new favourite homeware or accessories. Additionally, the Goodge Cafe serves award winning Milano Roasters coffee.
Objectives
Goodge is one of my new clients in 2023, and I have thoroughly enjoyed creating content in this beautiful shop & cafe! Goodge aimed to showcase both its unique goods and cafe offerings. Before my involvement, the social media activity was sporadic. We concentrated on enhancing the brand presence to align the online image with the brand and effectively showcase the shop and its offerings!
Results
Nearly all content for Goodge is original, captured bi-weekly in shop based on content pillars, including reels and photos. One strategy we introduced to engage our community is a Staff Picks feature, posted a couple times each month. Sharing personal facts and product choices of the staff, this integrates shop products with a personal touch. Additionally, implementing proper keyword language and hashtags, optimizing captions for reach and tagging brands, who often re-share our content. All metrics shown are from organic strategy, no ads!