Passionate Blooms Floral Co.
Passionate Blooms Floral Co.
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showing growth from the recent strategy."
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showing growth from the recent strategy."
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About The Company
A Kelowna based local business, Passionate Blooms is dedicated to enhancing special occasions within the Okanagan by using every client’s individual taste, curated inspiration and the best product to create a visual dream. Specializing in custom florals, event pieces, workshops and biophilic art.
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Objectives
Over the time of working with Passionate Blooms, we've always focused on generating authentic and creative content. This year, we revamped our social strategy and branding to show off a bolder, more unique side — beyond the typical flower shop vibe. We wanted to continue building a strong brand presence and a lively community, making the most of social media.
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Results
To focus in on an optimal social presence we adopted a unique and specific video + photo editing style for a consistent and aesthetic feed. Partnering with a fabulous photographer this year - Norra Photography - to feature high-quality images of Passionate Blooms' pieces. Additionally, we've collaborated with local businesses to combine audiences and promote community. For example, at Lakehouse Kitchens, Passionate Blooms hosts a variety of floral workshops, promoting both our brand and local engagement through joint posts and events.